Equal parts strategist and storyteller, Charlotte has spent over a decade helping brands grow with intention. From managing multi-channel campaigns for medical aesthetics brands to leading cross-functional teams and overseeing six-figure ad budgets, she brings the full picture: creative direction, paid media, SEO, PR, and influencer strategy - under one roof. Based in Southern California, originally from the UK, and working with brands worldwide.
The Marketer Behind the Numbers
Core Expertise
Paid Social Advertising
Dominating Meta, TikTok, and YouTube with precision campaigns that scale.
SEO & Content Strategy
Crafting search-first editorial visions that capture authority and growth.
Brand Development
Establishing premium Tone of Voice and visual narratives for leaders.
Influencer & UGC
Leveraging creator authenticity to build trust and performance funnels.
Email Marketing & CRM
Advanced lifecycle automation and retention strategies to maximize LTV.
PR & Media Outreach
Securing high-tier placements and managing strategic brand communications.
Marketing Analytics
Deep data reporting and attribution modeling to inform high-stakes decisions.
Team Leadership
Managing cross-functional creative and growth teams toward revenue goals.
BRANDS I'VE HELPED GROW
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PROFESSIONAL TIMELINE
JUL 2024 — PRESENT
MARKETING DIRECTOR — SOCAL PLASTIC SURGEONS
NOV 2023 — JUL 2024
MARKETING DIRECTOR — BELLINA MEDICAL AESTHETICS
FEB 2022 — NOV 2023
MARKETING MANAGER — SKIN PERFECT MEDICAL
OCT 2020 — PRESENT
INDEPENDENT MARKETING CONSULTANT
APR 2019 — OCT 2020
SOCIAL MARKETING & ACCOUNT MANAGER — 3SIXFIVE LTD / BLUEFROG MEDIA
AUG 2014 — APR 2019
MARKETING MANAGER — BRADDICKS LTD
JAN 2012 — AUG 2014
SOCIAL MEDIA MANAGER — LONDON SCHOOL OF BEAUTY
Client Testimonials
“Thanks to Charlotte's comprehensive content strategy we achieved our first YouTube Play Button within 4 months”
Skin Perfect Medical
“Charlotte's Meta Campaigns for our ecommerce store helped us triple our sales in 3 months”
DCUK
“Charlotte doesn't just manage your marketing, she treats your brand like it's her own. She brought fresh ideas, clear direction, and real results. I wouldn't trust anyone else with our growth.”
London School of Beauty
